Special print finishes and effects
How do you distinguish your design from everyone else? Special finishing works create incredible impact. Adding unusual coverage will help your marketing materials stand out from those of your competitors.
Here are some special print finishes that you can try the next time you want a higher quality for your products.
Laminating involves applying a thin film of plastic to the paper. This will provide ink protection, improve the appearance of the finished project, and increase durability. The paper may be matte or glossy laminate, depending on the desired end result. Matte lamination can create a sophisticated product, and glossy lamination is an excellent way to pay attention to design and color by adding extra gloss.
Spot UV/Spot Gloss Highlights
Finishing brochures, business cards and flyers with Spot UV, results in a striking first impression. Spot UV includes applying a varnish to a particular area of the design, i. e. the logo or the text to make it stand out and catch the light. Again, Spot UV can be applied in a Matt varnish, a Gloss varnish or even a Glitter varnish! Gloss Spot UV is, however, the most widely used. Spot UV finishes are best used in combination with a laminate. For example, Gloss Spot UV over a Matt laminate. This results in the ultimate matt/gloss contrast.
Foiling requires a special press that puts foil on the design – usually in small areas such as a logo or a name. The result is achieved by heating the foil paper as it is pressed onto the paper. The resulting effects are extremely varied, with coatings in everything from metal to matt to shine. This can really change the overall look.
The embossed design of your products creates a tangible impression and can be used with or without ink. Embossing without the use of colored inks is known as ‘Blind Embossing’. This technique is particularly applicable to heavy letterhead and business cards and is often used in combination with foil.
Creating a product in a shape other than a rectangle is a simple way to highlight the material. Cutting is achieved by using a knife that is designed in the desired shape and can be used to change the shape of the edge of the paper or by cutting a pattern in the surface of the page.
Which of these finishes will best improve your products?